I is for influence

Common Currency

Influence.  It’s such a wonderful thing, especially as right now, online, it’s a form of currency.
From rewarding bloggers to making or breaking writing careers, influence is really important.  It is the glue that holds together the recommendation and word of mouth community and is something that everyone can build and work on.

First though…what is influence?

Influence  is a type of word of mouth based marketing that is conferred when someone ‘trusts’ recommendations from the source.  It can be as simple as your friend having the best taste and helping you choose clothes, to huge newsletters, sharing deals and ‘undiscovered books’.  We all have influence, and we all have reach.

Reach is the amount of people we can spread our influence to – your reach can be active/direct (those directly connected to you/following you/friends with you) and those that are passive/indirect – those that you reach through others.  Sites that leverage both active and passive influence are ones such as Triberr and Klout.  But you also have influence, both active and passive, from places like your blog, your Facebook page, and more.
Active are the people directly reading.  When they share, those readers also become your active/direct reach, though brought indirectly.
Clear as mud, right?
The important thing to remember is we all influence one another – I’ll read a book because Kriss or Pav recommend it.  They’ll look at a website because I’ve shared a link.  Their followers will look at the stuff they share, and on and on.

So, how do I leverage influence?

The short answer is you don’t.  Not really.  You can temporarily ‘borrow’ influence in the cases of newsletters and sites that allow advertising, but influence, genuine influence, can’t be bought.  And, as we have rules online about advertising, influence that’s bought needs to be disclaimed appropriately, which kinda negates some of the whole organic sharing vibe that word of mouth thrives on.
Levering your own influence is as simple (I say simple…) as finding what your followers are interested, and how to connect that with what you do.  Influence on other sites can be *sort of* leveraged by guest posting, sharing genuinely good information, or in some cases, buying your ad (I run a site that allows people to buy a post for example).  But the best type is genuine support, the sort that people give gladly.

Why I think influence is currency

I do genuinely believe influence is currency, simply because you can be paid to use it to recommend something.  Klout has ‘Perks’, trading your reach and influence for coupons, products and more.  Bzzagent is one that I’ve been with for a long time in the UK, and they offer everything from small samples to once, a steam Iron for much cheaper than we could get it from anywhere else.  I love that iron, btw.
And look at that.  Three years on and I’m still talking about that iron.  I’ve been influenced, and I influence others.  It all goes around and around.  The more people that follow you, the more people you can possibly ‘influence’, though remember, it’s not just about making people like what you like. It’s about engaging and sharing ideas and reaching the best solutions, best products, best services (best books) for yourself and those around you.  Be honest, sincere, and write about the stuff you love from the heart.  We all have the opportunity to share and influence, and we’ve all got people waiting to hear our opinions and share theirs.  Share your favorite books…share the ones you didn’t like too, and why.  If the internet is driven by influence, each of us should contribute our own voice.

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My new book – 12×12 – Your social media primer!

Kai’s note – today is the launch of my new book containing 12 specific tutorials for readers to use to build or update their social media. Enjoy!


One of the few things that people talk about, when talking about brand and social media is that it’s a minefield.  People talk about everything from being completely overwhelmed, to not knowing what to do with their profiles.  And so, I wrote 12 tutorials (and a couple of bonus exercises to help people.

Each tutorial contains an introduction, the ‘basics’, the exercise, and then a bit about what your ‘solution’ should be.  They’re not designed to be the be all and end all of each network, but they are designed to support you if you’re struggling, or aren’t sure that you’ve covered everything.

I’ve keep the price low so that you can enjoy the book without feeling like you’ve had to pay a fortune for just a couple of tips too – though I could have priced it higher, I feel $0.99 is the right price for this.

Launching on the 28th February, until it’s available, you can pre-order from my blog page at Warpaint Marketing.


12x12 guide cover samplefinal

12×12 – Your social media Primer

Looking for support for Facebook, Twitter, Triberr?  How about G+?
This book covers everything that you need to know about the very basics of each network.  Exercises to give you a chance to try your learning out, hands on.
Each of the tutorials is designed to be as easy as possible to access.
Originally started a set of articles for a website, the tutorials have evolved into a go to guide to the simple, quick way to build an usable, safe profile online.


Kai Viola (http://authorinterrupted.com)

Kai is a veteran online marketer.  She started in internet marketing, writing content for others, along with copywritten sales pages, then moved on to the indie writer’s community when KDP hit.  She’s been self-publishing since 2004 (mostly poetry), and has spent the last three years or so in the community, helping others with social media, writing tutorials and articles all over.

When not writing non-fiction, Kai’s planning novels, travelling for work and having a bit of an adventure in her life.  She’s the mother of two parents, owner and parent of two kittens, an artist and a dreamer.


As the book is about social media, you might want to follow Kai to find out some extra tips.  Below are the various places you can follow her – remember too that these count as entries in the giveaway!

Book Blog | Personal Blog |Facebook | Book Facebook |Twitter | G+ | Goodreads | Pinterest | Triberr | Klout 

Buy the Book
(pre-order which will switch to Amazon)


Win all of the books from the range, take part in beta support and get freebies before anyone else or a $25 gift certificate.  Check out the Rafflecopter below.

a Rafflecopter giveaway


Kai is appearing on multiple blogs in the next few days – head on over to The Finishing Fairies for tour central, information and more!

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